The single most important component of your TrueBlue program, public information and education (PI&E) creates strong, enduring partnerships with schools, communities and law enforcement. While other automated speed enforcement companies focus on writing tickets and making money, we’re about changing behavior and saving lives – by decreasing the number of speeding vehicles in school zones and capturing critical speed data at multiple intervals throughout your program. Sharing this information with neighborhood residents and officials, we effectively bring the speeding problem to life, garnering support and understanding.
Customized PI&E for every agency
Professionally crafted press releases
Custom social media posts
Impactful email templates for school-wide parent distribution
Physical printing services, including banners, handouts, mailing inserts, signage and letters
Assistance in setting media press conferences
Complementary videography for short-form video postings on websites, YouTube and community ad platforms
Representative attendance to answer questions at school and community events
End-to-end: Managed traffic safety service
Unlike other companies, we aren’t here just to process citations. Instead, we work as an extension of your agency, entrusted to communicate with your constituents. That’s why we rely on real people, located in our Tennessee facility, who look at every license plate to ensure that information is entered accurately for a higher number of correct registration returns. And we require that each call between our staff and your constituents is handled with exceptional care and attention. We do it all for you – from strategic planning and public education to installation, maintenance and data-driven, post-implementation reports. This unique 360° approach covers every element of your program, without taking up a minute of your agency’s valuable time.
We handle everything, including:
Strategic planning
Pre- and post-implementation speed studies
Robust public information and education program
Installation and maintenance
Citation processing, mailing and tracking
License plate returns via NLETS
Agency approval prior to mailing
Court/hearing assistance via a court liaison
Payment processing
Detailed monthly financial reports
Comprehensive Speed studies
Modeled after NHTSA’s highly acclaimed Click It or Ticket program, we utilize data to determine dangerous school zones with high numbers of speeding vehicles, then successfully measure the effectiveness of each program level.
We deploy a series of 5-day speed studies during school hours to calculate traffic counts and the number of speeding vehicles. By capturing statistics during each period, we accurately gauge your program’s effectiveness and identify factors that change driving behavior. The result? Agencies can better understand and efficiently address speeding problems in your neighborhood.
Speed survey methodology
Pre-program
• 5-day speed study prior to program launch
• Determines level of speeding problem
Public information and education
• 5-day speed survey at beginning of warning period
• Measures effectiveness of PI&E campaign
Warning
• 5-day survey after warning period concludes
• Measures effectiveness of warning period
Initial enforcement
• 5-day survey approx. 5 weeks into enforcement
• Measures effectiveness of week 1-4 of enforcement period
Periodic
• 5-day survey periodically throughout school year
Summer
• 5-day survey during summer break
Back to school
• 5-day survey each time school comes back into session after holiday, summer or extended periods
Anomalous
• Surveys during an unusual event, altering enforcement conditions
LIDAR vs. radar:
Why it matters
Our TrueBlue photo speed enforcement system features cutting-edge LIDAR, not radar, for speed measurement. LIDAR is much more defendable in court than radar – especially with automated enforcement – because it uses a single laser beam to capture speeds of vehicles. Other companies rely on radar, which emits a Doppler beam, records multiple vehicles at once, then attempts to identify and determine the speed of each. With TrueBlue, LIDAR pinpoints the speed of only one vehicle at a time, so we can prove that the vehicle captured was the only vehicle in question.
Georgia Speed Study Report
40 school zones studied
Percentages have been rounded to the closest whole number
How one little girl’s legacy helped reduce speeding by 92%*
*as of august 2021 data
